Rob Yates is a Chief Executive Officer (CEO) at Z-PULSE. Rob has extensive experience in setting up and managing spin-outs and commercial companies. With a strong background in start-up building, relationship management, and intellectual property strategy, Rob excels in driving innovation and growth. His expertise in microsystems and sensors has led to the development of billion-dollar brands like Gillette’s FlexBall,
Skinguard, and GilletteLabs Heated Razor. At P&G’s Gillette R&D Facility (2006-2011), he led open innovation and technology searches, fostering a culture of collaboration.
As Director of the National Sensor Network (2012-13), Rob managed large-scale projects, and his role as an entrepreneur in residence at SETsquared in 2015 highlights his entrepreneurial spirit. His contributions to the SETsquared innovator and commercialisation programme (ICURe) from 2014 to 2020 have been crucial in guiding academic start-ups. Currently, Rob continues to mentor start-ups, leveraging his vast experience to support emerging businesses.